We move our clients Upstream.

Full-Service Public Relations since 1994

We are campaigners and storytellers who simply love to win.

Upstream Strategy Group is a full-service government relations, public relations, and strategy firm. Upstream provides a range of tailored services to a variety of corporate and public sector organizations from coast to coast.  

Upstream amplifies your message, frames the debate, and activates new stakeholders. With a strong roster of communications, data and campaign professionals, we move clients Upstream against the currents of media coverage and government decision making. 

The Upstream team seamlessly bridges the gap between industry and government, by using the latest technology and platforms alongside tried-and-true communication methods to reach our clients goals. Upstream speaks the language of government at all levels, we always work to find solutions where everyone can win. Our clients have included everything from startups to fortune 500 companies.

Bradley Metlin


Bradley Metlin is a political strategist and communications professional. He’s passionate about telling stories that keep people invested in the action. 

Bradley has experience in multiple communication roles at Queen’s Park. Most recently, as Press Secretary to the Minister of Labour, Training and Skills Development, he worked to spread awareness for the skilled trades across Ontario and improve his Minister’s reach on social media. 

While at Western University, he served in a variety of capacities at the Western Gazette, including full-time as Digital Managing Editor when they were recognized as the best campus newspaper in Canada. He also completed a Master’s degree in comparative politics, where he conducted research on the social media presence of Canadian politicians. 

In his spare time, he enjoys reading (his most recent recommendation is “Transcendent Kingdom” by Yaa Gyasi) and unlike Michael and Chris, he does not spend much time in the kitchen.

Michael Diamond

Founding Principal

Michael Diamond is a campaign strategist and political commentator who has served as a senior advisor to politicians and political parties across Canada.

Having worked on over twenty political campaigns in five provinces, Michael is a specialist in grassroots engagement who has helped leverage the power of stakeholders for well-known clients in Canada, the US, and Australia.

Among his more noteworthy accomplishments, Michael served as the Director of Operations to Toronto Mayor Rob Ford in 2010, when he co-chaired the “get out the vote” effort, campaign manager for Doug Ford's successful 2018 Progressive Conservative Party leadership bid (the highest membership participation race in the party's history), and Campaign Director for the Progressive Conservative Party of Ontario’s 2018 general election campaign.

In addition to his government relations work, Michael is a regular contributor to Canadian media, where he offers his insights on politics and culture. Michael understands what it takes to win – both in political war rooms, and in the kitchen, where he enjoys being an amateur chef.

Chris Chapin

Managing Principal

Chris Chapin is a political strategist, communications professional and digital expert. He knows the constantly changing media landscape, and what it takes to drive coverage and reach.  Chris specializes in breaking down complex messages into simple, shareable content that goes viral online.

Chris has over a decade of political experience having worked in senior roles provincially at Queen’s Park, and has managed campaigns at all three levels of government. He has served as the Digital Director to Political Parties and Leadership Candidates.

Chris is a familiar voice in Canadian media, as a regular panelist on NEWSTALK 1010 in Toronto.

In his spare time, if Chris isn’t trying to win a campaign, he’s likely trying to beat his best score on the golf course, or outdo Michael in the kitchen.