We move our clients Upstream.

Full-Service Public Relations since 1994

We are campaigners and storytellers who simply love to win.

Upstream Strategy Group is a full-service government relations, public relations, and strategy firm. Upstream provides a range of tailored services to a variety of corporate and public sector organizations from coast to coast.  

Upstream amplifies your message, frames the debate, and activates new stakeholders. With a strong roster of communications, data and campaign professionals, we move clients Upstream against the currents of media coverage and government decision making. 

The Upstream team seamlessly bridges the gap between industry and government, by using the latest technology and platforms alongside tried-and-true communication methods to reach our clients goals. Upstream speaks the language of government at all levels, we always work to find solutions where everyone can win. Our clients have included everything from startups to fortune 500 companies.

Michael Diamond

Founding Principal

Michael Diamond is a campaign strategist and political commentator who has served as a senior advisor to politicians and political parties across Canada.

Having worked on over twenty political campaigns in five provinces, Michael is a specialist in grassroots engagement who has helped leverage the power of stakeholders for well-known clients in Canada, the US, and Australia.

Among his more noteworthy accomplishments, Michael served as the Director of Operations to Toronto Mayor Rob Ford in 2010, when he co-chaired the “get out the vote” effort, Campaign Manager for Doug Ford's successful 2018 Progressive Conservative Party leadership bid (the highest membership participation race in the party's history), Campaign Director for the Progressive Conservative Party of Ontario’s 2018 general election campaign, and as a senior official in the 2022 PC re-election campaign. 

Michael was a senior advisor to Heather Stefanson’s leadership campaign for the Progressive Conservative Party of Manitoba and served on Premier Stefanson’s transition team following her victory in 2021. 

In addition to his government relations work, Michael is a regular contributor to Canadian media, where he offers his insights on politics and culture. From 2019-2021 Michael served as Chairman of the Ontario Trillium Foundation, Canada’s largest granting organization.

Chris Chapin

Managing Principal

Chris Chapin is a political strategist, communications professional and digital expert. He knows the constantly changing media landscape, and what it takes to drive coverage and reach.  Chris specializes in breaking down complex messages into simple, shareable content that goes viral online.

Chris has over a decade of political experience having worked in senior roles provincially at Queen’s Park, and has managed campaigns at all three levels of government. He has served as the Digital Director to Political Parties and Leadership Candidates.

Chris is a familiar voice in Canadian media, as a regular panelist on NEWSTALK 1010 in Toronto.

In his spare time, if Chris isn’t trying to win a campaign, he’s likely trying to beat his best score on the golf course, or outdo Michael in the kitchen.

Christina Mitas

Vice President

Christina Mitas is the Vice President of Upstream Strategy Group. As a former Member of Provincial Parliament (MPP) for Scarborough Centre, an educator, and lifetime political strategist, Christina is uniquely poised to address and deliver on client needs. She is proud to have served in Doug Ford's government and brings a wealth of political savvy and knowledge to the table. At Queen's Park, she served on the Standing Committees on Legislative Affairs, Public Accounts, and Estimates. Prior to holding elected office, she worked on political campaigns at the municipal, provincial, and federal levels. She notably served as the Director of Operations on Doug Ford's provincial leadership campaign in 2018.

In her prior life as an educator, Christina served as President of the largest education alumni network in the world and fostered relationships with education communities across the globe. She is the recipient of numerous awards, including the Gordon Cressy Leadership Award and the Leaders & Legends Emerging Leader Award, awarded by the University of Toronto.

Christina is a regular contributor to the John Oakley Show, where she can be found giving her opinions on a range of political issues. Her background makes her an ideal person to consult on leadership and policy issues, and she is known for being relentless in helping clients achieve their goals. When she is not working you can find her chasing after her 3 young children.